Advanced AI for Strategic Communications Training Course

Session 1: The Next Level of AI in Communications

• Recap of Key Concepts from Foundational Training.
• Advanced Prompt Engineering: Crafting sophisticated prompts for nuanced tasks (e.g., policy summaries, stakeholder messaging, sustainability reports).
• Introduction to AI Agents and Custom GPTs: Building simple, specialized AI assistants for recurring communication tasks.
• Deep Dive into AI for Measurement: Using AI tools to analyze campaign performance, media sentiment, and audience feedback.

Session 2: "The Comms AI Challenge" Briefing

• Introduction to the central project for the day.
• Teams will be tasked with developing a comprehensive, AI-driven solution to a real-world communication challenge relevant to their department's function.
• Formation of project teams and overview of the judging criteria (innovation, feasibility, business impact, and integration of AI tools).

Session 3: AI Solution Development Workshop (Project Work)

• Dedicated, hands-on time for teams to work on their projects.
• Facilitators will provide one-on-one mentoring and technical guidance to each group.
• Teams will utilize a suite of advanced AI tools to build their solutions, create content, and define new workflows.

Session 4: Final Preparations and Pitch Rehearsal

• Teams finalize their project presentations, outlining the problem, their AI-powered solution, and the potential impact on their department's efficiency and effectiveness.

Session 5: Project Showcase and Competition

• Each team will present their project to the group and a panel of judges.
• Live Q&A session following each presentation.

Closing Session: Judging, Feedback, and Action Planning

• Judges' deliberation and feedback on the presented solutions.
• Announcement of the winning team.
• Group discussion on key takeaways and a roadmap for implementing the most promising ideas generated during the workshop.